NATIV's shelf-stable range (bone broths, supplements, tallow and more) was growing, but it lived inside the NATIV Meats store. Stock was held in two places - with a 3PL for shelf-stable-only orders, and with the butcher to ship alongside meat. Customers who only wanted shelf-stable products saw content about fortnightly delivery windows that didn't apply to them, and bulk bundles and offers were confusing.

We built NATIV Foods as its own Shopify store, with new positioning focused on real-food performance nutrition. Custom product page templates use metafields to highlight each product's benefits and positioning, and bulk bundle offers are set up through an app. The two stores link to each other through the menus and callouts in the copy, and shelf-stable add-ons stay on NATIV Meats so meat customers can still add them to their regular deliveries.

Customers get a clearer experience, and buying individual items or packs is simpler. Orders are better divided, so fulfilment and stock management are clearer for the team - and the range now has room to grow.

Credit: This project was worked in collaboration with XUCK Design, who looked after the NATIV branding and design.