READY TO SAIL: YOUR STORE SETUP KIT
Get everything ready for your Shopify store setup
Not sure what to do first? Work through it in order, one stage at a time.
Ready to Sail is a self-paced kit for Australian small businesses. It walks you through everything you need to decide and gather before you set up your Shopify store - your products, shipping, payments, policies and more. Your answers go into an interactive workbook that turns them into a store plan, so when it's time to build, you know exactly what's going where.
The kit doesn't build your store for you. It gets you ready to build, then helps you choose how you'd like to do it: on your own, with a session or two with us, or with us building it for you.
57 lessons · 21-30 hours of prep · self-paced · updates included
Launch price A$99 until 31 January 2027, then A$149. Prices include GST.
Sound familiar?
How do I write product descriptions? What do I charge for shipping? Do I need a privacy policy? We hear these from almost every client before their build, and they're usually what holds a store up the longest. Ready to Sail takes you through them in order, so you're not trying to work it all out inside Shopify as you go.
Try it
From 'I'll figure it out' to a store plan
This is what most people's heads look like before they build a store, and what our sample store's plan looks like once each question is answered:
Store plan: Little Wren Candles
Business basics
- ABN: applied for, and not registered for GST yet
- Launch date: 1 March, and it fits your weekly hours
Brand and feel
- Logo files: main, square and transparent, in the Brand folder
Products
- 3 scents at launch, room spray later
- Descriptions written, using the two-part template
Getting paid and shipping
- Standard $12, free over $100
Pages and policies
- Privacy, returns and shipping policies drafted
Marketing and launch plan
- Email tool chosen, with a sign-up offer and welcome email
Sample store made up for this demo. In the kit, you make each of these decisions yourself, one stage at a time.
What you’ll finish with
your products, prices, variants and photos sorted, with descriptions written
clear decisions on payments, shipping and returns
draft copy for your Home, About, Contact and FAQ pages, plus your store policies
a launch checklist and a plan for your first week
a store plan PDF that brings it all together, and a product sheet ready to import into Shopify
a clear next step for building your store
Your first hour
Stage 1 takes about an hour, so you'll tick something off on day one!
1
Your business details, including your ABN and GST
2
Your domain and business email
3
Where you sell and the tools you use
4
Who’s involved
5
Your launch date
Then five more stages, at your own pace.
What's inside the kit
The kit runs as a self-paced course here on our website, with 57 lessons and the workbook built into each one. You fill it in as you go, and it saves your answers and turns them into your store plan at the end.
Gather and decide
Six stages, each with short lessons and examples:
Business basics: your business name, ABN and GST, business email, domain and a realistic launch date
Brand and feel: your logo files, colours and fonts, who your customer is and how you'd like the store to feel
Products: your product list, variants, prices, weights, photos and descriptions, using our description template
Getting paid and shipping: how customers pay, shipping rates, packaging, couriers and returns
Pages and policies: your Home, About, Contact and FAQ pages, plus shipping, returns, privacy and terms
Marketing and launch: your email tool and sign-up offer, social accounts, what Google and Meta need, and your launch checklist
Selling subscriptions? There's an optional chapter for that too.
Your store plan
A readiness check, then your store plan PDF, your product sheet (CSV) to import into Shopify, and a progress file you can save and load. The 'Before you launch' chapter then covers your socials, Google and Meta, privacy and your first week.
Choose your next step
Based on your readiness result, we help you choose how to build: on your own, with a session or two with us, with Learn the Ropes, or with us building it for you.
Building your store yourself
If you're building it on your own, Part 4 takes you through setting up your store step by step, including choosing a theme, with links to Shopify's own help pages. It's about 14-25 hours on top of the prep.
Time: work through it at your own pace, and spread it over a few weeks if you like. Parts 1 and 2 and the 'Before you launch' chapter take about 21-30 hours all up, plus about 4-5 hours if you're selling subscriptions.
Made for small businesses getting ready to sell online
you've got a product idea or a small range, and you're not sure where to start
you're starting a business on the side, and need to work through it at your own pace
you've started setting up a Shopify store yourself and got stuck
you'd like us to build your store, and want to get everything ready first so the build goes faster
The kit is written for Australian businesses, so it covers things like GST, Australia Post and Afterpay as you go.
It's a good fit if
you want a finished store this week - the kit gets you ready to build, it doesn't build it for you
you've already got a live store and want to grow it - Learn the Ropes is a better fit
It's not for you if
New to Shopify? That's fine.
you don't need a Shopify account to start
you don't need to know any code
every step is explained in plain words, with examples
What you get
the full kit: Parts 1 to 4, the optional subscriptions chapter and the 'Before you launch' chapter
the interactive workbook, built into every lesson
your store plan PDF and a product sheet ready to import into Shopify
access for as long as we sell the kit, including updates
A$99
Launch price A$99 until 31 January 2027, then A$149. Prices include GST.
Help when you need it
If you get stuck along the way, you can book an hour with us on a recorded Zoom or Google Meet call and bring your workbook. An hour is $120 + GST ($132 including GST). Kit buyers get 20% off their first paid hour with us, once.
If you'd like more hands-on help, you can enquire about Learn the Ropes, our guided Shopify training for owners who look after their own store. Or if you'd rather we build it, you can enquire about a full build. If you go on to a full or hybrid build with us, we credit the kit price to your build.
Not sure if the kit is right for you yet? Take the quiz and we'll point you to the best next step for where you're at.
Who made it
Jamie, founder of Deckhand Creative
Ready to Sail is made by Deckhand Creative, a web studio in Sydney's Inner West. We've been building websites for small businesses since 2017, and we're a Shopify Partner. We put the kit together because almost every client we work with needs the same handholding before their build, and we wanted to give you all of it in one place. We meet you where you're at!
FAQs
Still not sure? Email us at hello@deckhandcreative.com.au and we'll get back to you.
-
To set up a Shopify store, you need your business details (like your ABN and whether you're registered for GST), a domain name, your logo and brand colours, your product details and photos, your payment and shipping decisions, and your store policies. Ready to Sail takes you through each of these in order, and the workbook keeps track of what you've done and what's left.
-
Shopify's Basic plan costs A$56 a month, or A$50 a month if you pay yearly, and the Grow plan is A$134 a month paid yearly. On top of your plan, Shopify Payments card fees start at 1.7% + 30c per online sale on Basic, so a $100 sale costs about $2 in fees. You'll usually pay for your domain too, and sometimes a paid theme or apps.
New stores can start with a short free trial, then $1 a month for the first 3 months. That offer doesn't apply to a store we build and transfer to you.
Last checked: 9 November 2026, from Shopify's Australian pricing page.
-
Yes, Shopify is one of the easier platforms for beginners, because you don't need to code and the setup steps are built in. Where most people get stuck is the content and decisions - descriptions, shipping rates, policies - and that's what the kit is for. If you'd like someone alongside you while you build, Learn the Ropes is our guided Shopify training for owners who look after their own store.
-
Most people take about 21-30 hours to work through Parts 1 and 2 and the 'Before you launch' chapter, plus about 4-5 hours if they're selling subscriptions. It's self-paced, so you can spread it over a few weeks. If you build the store yourself, Part 4 is about another 14-25 hours.
-
No, Ready to Sail gets you ready to set up your store, rather than setting it up for you. You finish with everything decided and gathered, plus a store plan and a product sheet. Then you can build it yourself with Part 4, work with us on Learn the Ropes, or have us build it for you.
-
No, Ready to Sail is made by Deckhand Creative, a web studio in Sydney's Inner West. We're a Shopify Partner, but Ready to Sail isn't made, sponsored or endorsed by Shopify. The kit links to Shopify's own help pages wherever they explain a setting.
-
Yes, the kit is written for Australian businesses, with prices in Australian dollars and notes on ABNs, GST, Australia Post and Afterpay. Businesses outside Australia can still use most of it, but some of the tax and shipping advice won't apply.
-
No, you don't need a Shopify account to start the kit, and it's often better to wait. Parts 1 and 2 happen outside Shopify, so you can do them before any trial starts. If you're going to work with us on Learn the Ropes or a build, don't sign up - we set up a store for you to build in, and you don't pay Shopify while it's being built.
-
You can book an hour with us on a recorded Zoom or Google Meet call and bring your workbook. An hour is $120 + GST ($132 including GST). Kit buyers get 20% off their first paid hour with us, once. For ongoing help, you can enquire about Learn the Ropes.
-
If you go on to a full or hybrid build with us, we credit the kit price to your build. Your store plan also means your content is ready, so the build can move faster.
-
You keep access to the kit for as long as we sell it, including any updates. We check the Shopify details in the kit regularly, and a change log at the end shows what changed and when.
-
We don't offer refunds if you change your mind, because you get the whole kit straight away. Your rights under Australian Consumer Law still apply, so if something in the kit doesn't work as it should, email us at hello@deckhandcreative.com.au and we'll fix it, or refund you where the law says we should.
Ready to get your store sorted?
Launch price A$99 until 31 January 2027, then A$149. Prices include GST.
P.S. If you've got 37 tabs open right now (Shopify help pages, YouTube videos, a half-finished spreadsheet of products), I made this for you! Close them, grab a cuppa and start with stage 1. It takes about an hour, and you'll have something ticked off today. - Jamie
Ready to Sail is made by Deckhand Creative. We're a Shopify Partner, but Ready to Sail isn't made, sponsored or endorsed by Shopify.