READY TO SAIL: YOUR STORE SETUP KIT

Get everything ready for your Shopify store setup

Not sure what to do first? Work through it in order, one stage at a time.

Ready to Sail is a self-paced kit for Australian small businesses. It walks you through everything you need to decide and gather before you set up your Shopify store - your products, shipping, payments, policies and more. Your answers go into an interactive workbook that turns them into a store plan, so when it's time to build, you know exactly what's going where.

The kit doesn't build your store for you. It gets you ready to build, then helps you choose how you'd like to do it: on your own, with a session or two with us, or with us building it for you.

57 lessons · 21-30 hours of prep · self-paced · updates included

Launch price A$99 until 31 January 2027, then A$149. Prices include GST.

Sound familiar?

How do I write product descriptions? What do I charge for shipping? Do I need a privacy policy? We hear these from almost every client before their build, and they're usually what holds a store up the longest. Ready to Sail takes you through them in order, so you're not trying to work it all out inside Shopify as you go.

Try it

From 'I'll figure it out' to a store plan

This is what most people's heads look like before they build a store, and what our sample store's plan looks like once each question is answered:

Store plan: Little Wren Candles

Business basics

  • ABN: applied for, and not registered for GST yet
  • Launch date: 1 March, and it fits your weekly hours

Brand and feel

  • Logo files: main, square and transparent, in the Brand folder

Products

  • 3 scents at launch, room spray later
  • Descriptions written, using the two-part template

Getting paid and shipping

  • Standard $12, free over $100

Pages and policies

  • Privacy, returns and shipping policies drafted

Marketing and launch plan

  • Email tool chosen, with a sign-up offer and welcome email

Sample store made up for this demo. In the kit, you make each of these decisions yourself, one stage at a time.

What you’ll finish with

  • your products, prices, variants and photos sorted, with descriptions written

  • clear decisions on payments, shipping and returns

  • draft copy for your Home, About, Contact and FAQ pages, plus your store policies

  • a launch checklist and a plan for your first week

  • a store plan PDF that brings it all together, and a product sheet ready to import into Shopify

  • a clear next step for building your store

Example store plan showing progress by stage and the readiness result
Example store plan showing progress by stage and the readiness result

Your first hour

Stage 1 takes about an hour, so you'll tick something off on day one!

1

Your business details, including your ABN and GST

2

Your domain and business email

3

Where you sell and the tools you use

4

Who’s involved

5

Your launch date

Then five more stages, at your own pace.

What's inside the kit

The kit runs as a self-paced course here on our website, with 57 lessons and the workbook built into each one. You fill it in as you go, and it saves your answers and turns them into your store plan at the end.

Example readiness result: build it yourself, with a session or two
Example readiness result: build it yourself, with a session or two

Gather and decide

Six stages, each with short lessons and examples:

  1. Business basics: your business name, ABN and GST, business email, domain and a realistic launch date

  2. Brand and feel: your logo files, colours and fonts, who your customer is and how you'd like the store to feel

  3. Products: your product list, variants, prices, weights, photos and descriptions, using our description template

  4. Getting paid and shipping: how customers pay, shipping rates, packaging, couriers and returns

  5. Pages and policies: your Home, About, Contact and FAQ pages, plus shipping, returns, privacy and terms

  6. Marketing and launch: your email tool and sign-up offer, social accounts, what Google and Meta need, and your launch checklist

Selling subscriptions? There's an optional chapter for that too.

Three versions of a soy candle description, from generic to detailed

Your store plan

A readiness check, then your store plan PDF, your product sheet (CSV) to import into Shopify, and a progress file you can save and load. The 'Before you launch' chapter then covers your socials, Google and Meta, privacy and your first week.

Choose your next step

Based on your readiness result, we help you choose how to build: on your own, with a session or two with us, with Learn the Ropes, or with us building it for you.

Building your store yourself

If you're building it on your own, Part 4 takes you through setting up your store step by step, including choosing a theme, with links to Shopify's own help pages. It's about 14-25 hours on top of the prep.

Time: work through it at your own pace, and spread it over a few weeks if you like. Parts 1 and 2 and the 'Before you launch' chapter take about 21-30 hours all up, plus about 4-5 hours if you're selling subscriptions.

Made for small businesses getting ready to sell online

  • you've got a product idea or a small range, and you're not sure where to start

  • you're starting a business on the side, and need to work through it at your own pace

  • you've started setting up a Shopify store yourself and got stuck

  • you'd like us to build your store, and want to get everything ready first so the build goes faster

The kit is written for Australian businesses, so it covers things like GST, Australia Post and Afterpay as you go.

It's a good fit if

  • you want a finished store this week - the kit gets you ready to build, it doesn't build it for you

  • you've already got a live store and want to grow it - Learn the Ropes is a better fit

It's not for you if

New to Shopify? That's fine.

  • you don't need a Shopify account to start

  • you don't need to know any code

  • every step is explained in plain words, with examples

What you get

  • the full kit: Parts 1 to 4, the optional subscriptions chapter and the 'Before you launch' chapter

  • the interactive workbook, built into every lesson

  • your store plan PDF and a product sheet ready to import into Shopify

  • access for as long as we sell the kit, including updates

A$99

Launch price A$99 until 31 January 2027, then A$149. Prices include GST.

Ready to Sail: your store setup kit
$99.00
One time

A self-paced kit and workbook that gets you ready to set up your Shopify store. 57 lessons take you through your products, shipping, payments, policies and more, and your answers turn into a store plan. The kit doesn't build your store for you.


✓ Parts 1 to 4, plus subscriptions and 'Before you launch'
✓ The interactive workbook, built into every lesson
✓ Your store plan PDF and a product sheet for Shopify
✓ Access for as long as we sell the kit, including updates

Help when you need it

If you get stuck along the way, you can book an hour with us on a recorded Zoom or Google Meet call and bring your workbook. An hour is $120 + GST ($132 including GST). Kit buyers get 20% off their first paid hour with us, once.

If you'd like more hands-on help, you can enquire about Learn the Ropes, our guided Shopify training for owners who look after their own store. Or if you'd rather we build it, you can enquire about a full build. If you go on to a full or hybrid build with us, we credit the kit price to your build.

Not sure if the kit is right for you yet? Take the quiz and we'll point you to the best next step for where you're at.

Who made it

Jamie, founder of Deckhand Creative

Ready to Sail is made by Deckhand Creative, a web studio in Sydney's Inner West. We've been building websites for small businesses since 2017, and we're a Shopify Partner. We put the kit together because almost every client we work with needs the same handholding before their build, and we wanted to give you all of it in one place. We meet you where you're at!

Jamie Wilson, founder of Deckhand Creative

FAQs

Still not sure? Email us at hello@deckhandcreative.com.au and we'll get back to you.

Ready to get your store sorted?

Launch price A$99 until 31 January 2027, then A$149. Prices include GST.

P.S. If you've got 37 tabs open right now (Shopify help pages, YouTube videos, a half-finished spreadsheet of products), I made this for you! Close them, grab a cuppa and start with stage 1. It takes about an hour, and you'll have something ticked off today. - Jamie

Ready to Sail is made by Deckhand Creative. We're a Shopify Partner, but Ready to Sail isn't made, sponsored or endorsed by Shopify.