Chasing Optimum is a lifestyle movement created by Mat Steinwede, built around small, consistent changes that help people become their best selves.

Mat already had an audience through social media and his podcast, and wanted to launch his first online course - a 90 Day Transformation with 12 themed weeks of video and supporting PDFs. Before investing in anything bigger, he needed proof the idea would work, so we built an MVP on WordPress with WordPress Memberships and gated content.

We set up checkout, a member account page with its own quick links, PDF downloads on the course page, and Klaviyo flows for sign-ups and weekly course reminders. His audience signed up quickly, and the first round showed real demand - along with the features he wanted to build into future offerings.