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Free product description template
A simple two-part layout for writing product descriptions that answer your customers' questions, with examples you can follow.
Free • 10-page PDF, plus a Google Doc to type into • Two before and after examples • A checklist and an AI prompt
Try it
Build a description in two parts
Here's a description written with the two-part template.
Lime and basil soy candle
Imagine coming home to fresh lime and basil. This is a hand-poured soy candle that fills a small room without being overpowering, so it suits a lounge room or a bedroom. We made it because we couldn't find a candle that smelled like a garden and not a perfume counter.
Scent: Lime and basil
Burn time: About 40 hours
Ingredients: Soy wax, cotton wick, lime and basil fragrance
Size: 220 g, in a reusable glass jar
Care instructions: Trim the wick to 5 mm before each burn
Made-up example. The free template has the full layout, two examples and an AI prompt.
What’s inside
The two-part template
An opening paragraph that talks to your customer, then the details as short lines under bold headings.
Two examples, before and after
A soy candle and a linen top, written the generic way first, then with the template.
Detail headings
Where to start for clothing, candles, skincare, food, jewellery and more.
A checklist and an AI prompt
What to check before you publish, and a prompt you can copy for a first draft from Claude or ChatGPT.
This template is the layout we give our clients. 'How do I write my product descriptions?' is one of the questions they ask us most. It's made for small business owners writing descriptions for a new online store, or tidying up the ones they've got.
FAQs
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Write it in two parts: an opening paragraph of 2-4 sentences that talks to your customer as 'you', then the details as short lines under bold headings, like Size, Materials and Care instructions. The opening helps them picture using it, says what it is and who it's for, and gives one true reason to choose it. The details answer the questions they'd ask you in person, so keep the same headings, in the same order, for every product of the same type.
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Here's one for a linen top. 'Picture a warm evening, a cold drink and a top that doesn't cling. This linen top is light and breathable, so you can wear it on its own in summer, or layer it over a tee or under a jacket when the weather turns. We chose a mid-weight linen so it isn't see-through.' Then the details: Fabric: 100% linen. Fit: Relaxed fit, with a curved hem that sits just below the hip. Care instructions: Machine wash cold, line dry. The template has this one and a candle, each shown the generic way first.
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Yes, AI tools like Claude or ChatGPT can give you a first draft, as long as you give them the facts first and check every fact before you use it. AI tools can add details that aren't true, so the facts have to come from you. The template has a prompt you can copy and fill in, and it asks the AI to write TO ADD wherever a fact is missing.
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Product descriptions are one of the things our clients get stuck on most, so we'd rather everyone had a simple way to write them! If it helps, you'll get a feel for how we work too.
Get the free template
Getting the rest of your store ready? Our store setup kit, Ready to Sail, opens on Thursday 19 November. Grab the template and we'll let you know when it's open.
Made by Deckhand Creative. We're a Shopify Partner, but this template isn't made, sponsored or endorsed by Shopify. This template is general information, not legal advice.